Jon Parla

Jon Parla is the Co-Founder of The Passion Foundation with his late wife Tara Parla. Jon and Tara started the foundation in 2010 when Tara was diagnosed with stage 3 Melanoma. Jon is the father of his and Tara’s two children, Kendyl is 12 and Kaden is 10. Jon and his children currently live in Roswell, GA where Jon works as an Account Director for CMG – Sports.



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Dana Simantel

Dana Simantel is the sister of Tara Parla, Co-Founder of The Passion Foundation. Now the Vice President of The Passion Foundation, Dana takes pride in making sure that her sisters legacy and dream of helping people avoid this disease, live on.

Dana is the mother of Braxton who is 7 and they reside in Fort Myers, FL.


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Jim & Lin Simantel

My wife Lin and I have been married for 47 years and are among the fortunate few to live in SW Florida full time.

After working in the graphic design industry for 10 years, Lin and I started “Simantel Group”, in Peoria Illinois in 1981. The agency is an International Marketing Communications and Research firm with some 50 employees.

We have two incredible daughters, Tara Parla and Dana Simantel of Estero Florida. We have 3 amazing grand children, Kendyl, Kaden and Braxton.

Our precious daughter Tara passed away on September 6, 2012 after a 2 1/2 year fight with metastatic Melanoma. Tara and her loving husband Jon established “The Passion Foundation” in 2010 after Tara was diagnosed with Stage 3 Melanoma. The mission of the foundation is to protect children from the harmful effects of the sun, and to educate young parents about how to protect their children. The foundation raises money to erect shade structures over local grade school playgrounds.

Tara’s Mother, daughter Dana and I are dedicated to continue the work that Tara and Jon started with the Passion Foundation.